Having launched your business in Nigeria and securing a small base of loyal customers, you can say business is good and you are trying to do your best to keep your customers satisfied. However, you, like every other business owner, want to expand your company by...
The new age of marketing began in the 1950s when the awareness of products and brands moved beyond the print media. Electronic media began to come fully into play when marketing was conducted on these platforms; TV, radio, internet. Over the years, these marketing...
Digital transformation is the process of taking your organization from a traditional system to a modern, streamlined and user-friendly one. It involves changing the way your business operates, to increase efficiency and cut costs as much as possible. The...
The way businesses all over the world interact with their customers and potential customers is rapidly changing as the emergence of the digital era has greatly influenced how customers shop and interact with businesses. In this article, we will be discussing why you...