The new age of marketing began in the 1950s when the awareness of products and brands moved beyond the print media. Electronic media began to come fully into play when marketing was conducted on these platforms; TV, radio, internet. Over the years, these marketing activities have been enhancing how businesses showcase and sell their products to consumers.

The fundamental purpose of marketing is to attract customers to your business, and this is done essentially through messaging. The messages passed to your customers and prospective customers have to be educative, helpful, and readily available to meet their needs, thereby turning them from prospects to possible leads.

Electronic marketing, specifically the internet, has changed the game of marketing for businesses. This is a result of more and more people searching for products and services online as against the conventional means of going to stores. The means of marketing is as important as what message is being passed.

What is Zoho One?

Managing the different aspects of your business can be a daunting task. With an increased demand for productivity and business growth, every business owner looks out for an easy and effective way to run their business using a process that is trusted.  Also, for every business activity, department or process, the goal is to grow the brand and business. In this regard, there arises the need to have a process that will optimize different aspects of your business and increase productivity and sales. 

Zoho One is a broad and cohesive set of applications that work collectively to run an entire business on the cloud. It includes more than 45 web applications and an equal number of mobile apps- under a single sign-on, with centralized administration and provisioning- making it a true operating system for any business.

Marketing Features of Zoho One

Zoho CRM – can help your marketing team efficiently run campaigns and pass on quality leads to sales. This comes with a wide range of built-in marketing automation features like lead scoring, segmentation, and Google Ads integration to help you streamline your marketing efforts.

Zoho campaigns – are exclusively built for email marketing. In this application, you bring in and manage all the email databases of your leads and contacts. You are also able to send different sales and marketing content to them, in securing new customers or reviving one.

Zoho Creators – this is a low-code application development platform that helps you build multi-platform applications to solve your unique business needs. In the new age of marketing, which involves an online presence, having apps on the go can make your business move to the next level. This will enable more efficient tracking and monitoring of your products and increase profitability.

Zoho SalesIQ – offers your marketing, sales, and support teams the digital customer engagement tools to communicate with every site visitor at every stage of your customer lifecycle. It is an all-in-one live chat and analytics platform that promotes proactive customer engagement, allowing you to initiate the right conversation at exactly the right time.

Zoho Social – is a social media management tool that helps businesses and agencies expand and grow their social media presence. You can schedule, post, and monitor your social media activities all from a single interface.

Zoho Cliq – this simplifies your team communication with organized conversations, easy-to-find information, and increases your team’s productivity. No matter where you are, you can work together.

Benefits of Zoho One

While it is possible to work with a few Zoho applications, embracing the full Zoho package with Zoho One is recommended. The suite of business software contains over 45 integrated apps that offer something for everyone in your company/organization. Beyond utilizing the features for your marketing, as a business in Nigeria, other aspects of your business also need improvement. From accounting to inventory management, project management and operations, Zoho One provides all the essential tools for your business to thrive. We’ve listed some benefits Zoho One affords you.

Comprehensive Solution

Zoho One has over 45 applications that will improve your day-to-day operations. It will boost team communications and supervisors/ managers will handle projects better.

Flexible Pricing

With the Zoho One package, you are able to get better ROI using a pricing model that is flexible and fair.

Easy to Customize

Zoho One can be customized to meet the specific needs of your organization. You can also add on or remove applications, and even change the way different applications work together as needed.

ZIA (Zoho Intelligent Assistant)

Zia is the AI-powered assistant for your business. Whether you are collecting customer data, writing a document, or just looking for some sales numbers, Zia works hard to make your job easy.

MOBILE ACCESS

You can track your business and projects with your mobile phone or tablet. Beyond having the software on your desktop, Zoho One is available for mobile use so you can remain productive anywhere.

Now that you have seen what Zoho One can do for your business, Basecode as a Zoho partner in Nigeria is ready to help. Browse through our website and see our comprehensive digital and software solutions for your business.